Search Engine Optimization Site Promotion and Marketing Search Engine Optimization (SEO) is the art of making a web site search engine friendly and consequently gaining good free listings and resultant traffic to the site. Search engine listings can prove extremely valuable in acquiring business and new customers.   Search Engines Links Sites Banner Exchange Swap Links Advertising

With billions of web pages currently available on the internet, it's a difficult task to get good listings quickly. Search Engines use various parameters to rank and catalogue your site - we build your web site appropriately. Good content is of primary importance and creating some good descriptive and keyword laden text is worthwhile.

Search engines constantly crawl the internet indexing web sites, using their own algorithms to determine a site's importance and therefore its positioning in the free listings.

We build sites that satisfy the currently understood requirements of the important search engines such as Google and Yahoo and although it's unrealistic to expect to appear on the front page of Google quickly, a good site can expect to feature strongly in reasonable time if the content is pertinent and well constructed.

Pay Per Click

Pay per click is a way to get your site to the top of the page well before free listings start to appear. Bidding against other sites on relevant keywords determines where your site appears in the 'Sponsored Links'. The cost of links can vary hugely depending on interest. A PPC campaign can be successfully run by the web site owner or we can maintain a campaign for your site.

Link Exchange

Given that we will aim to get you a good local listing, there are other techniques to explore. Link exchange with related sites is common practice and something you can do yourself using the various exchange sites, or ask us to do for you.

Advertise your Site

Include your web site on all your printed material and in all your usual ads. If you are setting up an internet only business, then have an advertising budget for Pay Per Click campaigns, Magazine, TV and Radio Ads.

Building the site is only the first step.